Samsung and LG are reportedly selling LED display screen adoption in theaters
Why it issues: When one thinks of film theaters, an ever-present part is the sales space above the seats used to undertaking films onto the display screen. Reports counsel that Samsung and LG are working behind the scenes to switch projectors in lots of theaters with LED screens. The change may enhance the moviegoing expertise, however at the next value.
The Hollywood Reporter discovered from trade insiders that know-how corporations reminiscent of Samsung and LG are selling the adoption of LED screens in theater chains. This radical shift may supply brighter screens and a distinct content material supply course of, however the screens can be costly and power-hungry.
Details are scant, however Hollywood executives have not too long ago seen demos of applied sciences like Samsung’s Onyx Cinema LED display screen, which it launched a couple of years in the past. The firm’s know-how is at present in comparatively few theaters all over the world, however it and related screens from competing makers like LG may unfold if Hollywood buys in.
The proposed display screen, which might change a projector, can be primarily the identical know-how because the OLED TVs shoppers can use of their residing rooms, solely a lot bigger. They’ll be brighter than conventional projectors and supply HDR assist that projectors cannot actually do.
Depending on how simple they’re to take care of and calibrate, they’ll additionally clear up many theater issues brought on by mishandled projectors. Defective projector lamps, diminished brightness to delay lamp substitute, and different points typically degrade picture high quality in lots of theaters. Removing the projector from the equation can clear up these issues if another person is not taking their place.
The largest hurdle going through LED screens is the excessive value in comparison with projectors. Additionally, theaters can not place audio system behind LED screens like projection screens, forcing them to rethink audio setups. The display screen can be cumbersome and requires new rigging to put in. Also, the rigging could vibrate with loud volumes within the theater.
Power consumption and warmth are extra considerations. In addition to the price of putting in LED screens, operating them can be dearer than operating a projector and requires extra cooling.
The Digital Cinema Initiative has spent years creating specs for direct-view cinema know-how, together with LED screens. The group launched the most recent model of the Digital Cinema Auditorium specification final 12 months, however remains to be engaged on a unified digital supply system to facilitate direct-to-screen distribution.