Apple reportedly slashing iPhone SE manufacturing by 20% because of low demand
TL;DR: Are folks executed with the iPhone SE’s ageing design and relatively small measurement? According to a brand new report, Apple has slashed manufacturing for the third-generation SE handset within the face of low demand, which is being partly blamed on rising inflation and uncertainty following Russia’s invasion of Ukraine.
According to a report from Nikkei Asia (through MacRumors), Apple has requested its suppliers to chop manufacturing of the iPhone SE 2022 for this quarter by as a lot as two to a few million items, a discount of round 20%.
Seemingly backing up the report is Ming-Cho Kuo. The famend Apple analyst tweeted that whereas the Shanghai Covid lockdowns (learn extra about these right here) will not influence iPhone SE manufacturing, demand is decrease than anticipated. Kuo has additionally reduce his cargo estimation for 2022 from 25 million – 30 million to fifteen million – 30 million.
Shanghai lockdown does not have an effect on the iPhone SE manufacturing. However, the brand new iPhone SE demand is decrease than anticipated (the supply standing “in inventory” as one of many proofs), and I reduce my cargo estimation in 2022 to 15-20M (vs. 25-30M beforehand).
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 28, 2022
Kuo notes that one signal folks aren’t speeding out to purchase the brand new iPhone SE is that the handset is in inventory on Apple’s web site. Whether you buy one in Midnight, Starlight, or (Product) Red colours and with 64GB, 128GB, or 256GB of storage, all can be found to select up at present or for supply tomorrow, suggesting an abundance of items.
The Third-gen iPhone SE makes use of the identical iPhone 8-style 4.7-inch kind issue because the earlier fashions however gives 5G connectivity and an A15 Bionic SoC. It’s additionally the one trendy iPhone to nonetheless use a bodily Home Button and Touch ID. Apple added $30 to the value of the bottom mannequin, bringing it to $430.
The iPhone SE opinions have been good—it averages a rating of 81—although that small and outdated design has been some extent of competition amongst many.