Rumor mill: Users can already discover loads of podcasts on YouTube, however the platform would not formally help them the best way it helps films or music. Recent stories counsel that will change, although with no indication of when.
Podnews claims to have acquired a presentation despatched by YouTube to podcasters, which lays out upcoming options to help podcasts. They seem designed to facilitate looking for and monetizing podcasts.
YouTube at present has devoted sections for films, music, and sport streaming, however not one for podcasts regardless of their prevalence there. The presentation slides point out a web page devoted to podcasts at “youtube.com/podcasts,” although that URL would not lead wherever but.
From there, YouTube could also be planning a technique to incorporate podcast RSS feeds immediately. One slide is in regards to the progress of audio-only adverts from Google to additional monetize music and podcasts. It says adverts bought by different firms are coming someday this 12 months.
Analytics and metrics focusing on audio-only content material are additionally on the best way in order that podcasters will get a extra correct sense of their audiences. The presentation mentions analytics platforms like Podtrac, Chartable, and Nielsen.
Last October, Google confirmed it had employed Kai Chuk to handle podcasts on YouTube. It hasn’t formally mentioned something on the topic since.
