Forward-looking: The UCF Knights soccer workforce traded within the conventional numbers on the again of their jerseys for QR codes over the weekend. The concept behind the swap is to supply one other manner for the college to assist promote gamers. As illustrated in a promotional video for the characteristic, followers can use their smartphone to scan the QR code to study extra a few explicit pupil athlete.
The characteristic debuted throughout UCF’s annual spring sport on Saturday.
UCF isn’t any stranger to pondering outdoors of the field with regards to participant promotion. For final yr’s spring sport, the college changed gamers’ final names with their Twitter handles.
The Future of College Football is 𝙨𝙩𝙞𝙡𝙡 right here pic.twitter.com/br2eBXxuXM
— UCF Football (@UCF_Football) April 15, 2022
While an modern use of QR codes below the NCAA’s new identify, picture and likeness coverage, it is not all that sensible. Fans within the stands must zoom manner in and attempt to seize codes as gamers are racing up and down the sphere. Watching at residence on tv, you’d presumably simply have to attend for a replay or the digicam to single out a participant you have an interest in. By that point, you could possibly have simply appeared up a participant’s stats a lot quicker by yourself.
In actuality, it is little greater than a advertising and marketing stunt / gimmick designed to get the eye of recruiting targets. Teens will be apt for brand new concepts that would make them stand out from the gang, and one thing like this actually accomplishes that purpose. It was solely used within the spring sport and virtually actually will not make it into common season video games later this yr.
Still, it is higher than the promoting the NBA permits on game-worn jerseys.