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In transient: The European smartphone market within the first three months of this yr registered the bottom Q1 cargo whole since 2013 based on a brand new report from Counterpoint Research. Shipments of telephones within the area slid 12 % yr over yr to only 49 million in Q1.
Samsung maintained its place as Europe’s high smartphone vendor with a 35 % share of the market regardless of seeing shipments decline 16 % YoY. Apple completed in second place with a 25 % piece of the pie however skilled six % destructive development.
Both firms launched new units in the course of the interval – Samsung with its Galaxy S22 collection and Apple with its third-gen iPhone SE.
Xiaomi took the bronze due to its 14 % cargo share however was the most important loser yr over yr as its shipments declined 36 % in comparison with the primary quarter of 2021.
The solely top-five vendor with optimistic development in Europe in Q1 was realme, a Chinese-based Android smartphone maker. The agency grew 67 % yr over yr, from a two % share to a 4 % share.
Counterpoint cited plenty of components that led to the quarterly dip together with continued part shortages, extra pandemic lockdowns in China, regressing financial situations and the warfare between Russia and Ukraine.
The scenario is simply anticipated to worsen earlier than it improves, particularly in Q2 as the price of residing reaches document highs.
Image credit score: Daniel Romero
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