In transient: FC Barcelona signed a take care of Spotify, making the audio streaming platform the membership’s important sponsor and official audio streaming companion beginning July 2022. The partnership resulted within the change of Barcelona stadium’s title, now referred to as Spotify Camp Nou.
The FC Barcelona stadium stored its title unchanged for 65 years, however Spotify sponsorship was apparently sufficient to think about a rebranding. Barcelona’s board of administrators have already agreed on the brand new title. Still, it needs to be authorized by the extraordinary delegate members meeting earlier than it may be set in stone. The decisive assembly is scheduled for April 3.
Starting within the 2022/23 season and for the subsequent 4 seasons, the Spotify emblem will seem on males’s and ladies’s tools. In addition, Spotify can even use the stadium’s promotional surfaces to promote artists to its bodily and TV audiences.
“From July, our collaboration will supply a world stage to artists, gamers and followers on the newly-branded Spotify Camp Nou,” stated Alex Norström, the chief freemium enterprise officer at Spotify. “We have at all times used our advertising funding to amplify artists and this partnership will take this method to a brand new scale.”
We’re partnering with @Spotify to deliver soccer and music collectively such as you’ve by no means seen earlier than 🏟
— FC Barcelona (@FCBarcelona) March 15, 2022
The deal between Spotify and Barcelona is reportedly worth $310 million, or over $77.5 million a yr. Compared with different sponsorship offers made with European golf equipment, it appears essentially the most worthwhile by yearly earnings. However, contemplating we’re speaking a few membership as well-known as FC Barcelona, it is fairly cheap.
FC Barcelona’s anthem is already accessible to take heed to by way of Spotify. Moreover, the membership created a profile that followers can comply with to maintain themselves up to date about its playlists and music.