In a nutshell: Mattel has signed a multi-year settlement with SpaceX to create a line of astro-inspired toys and collectibles that’ll debut in 2023. SpaceX-themed toys will probably be produced and marketed below the Matchbox model. Mattel will even launch collectibles by way of its collaboration and direct-to-consumer platform, Mattel Creations. Financial phrases of the deal weren’t made public.
SpaceX VP Brian Bjelde stated they look ahead to working with Mattel to assist encourage the subsequent era of house explorers and fans.
Details are scant nevertheless it’s in all probability secure to imagine that the Matchbox line will depict SpaceX’s varied rockets. We could even see extra unique creations like Starlink satellites or crew capsules.
Hot Wheels, one in every of Mattel’s different toy manufacturers, has already produced a duplicate of the Tesla Roadster that SpaceX launched into house again in 2018. The die-cast features a model in a spacesuit within the driver’s seat, which SpaceX named Starman, identical to the true factor. Hot Wheels additionally produced a miniature model of the Mars Perseverance Rover that landed on the Red Planet in 2021.
The collectible line will presumably encompass extra detailed merchandise with a premium price ticket. Could an Elon Musk motion determine be within the pipeline?
SpaceX already sells quite a lot of branded merchandise on its web site however most are clothes merchandise.
The collaboration was introduced on July 20, which was the 53rd anniversary of Apollo 11 touchdown on the Moon.
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Image credit score: CollectSpace