Nothing to look ahead to: During a livestream occasion, Nothing confirmed its plans to launch the Phone (1), which the corporate’s CEO Carl Pei mentioned will mark the beginning of change for the ‘sleepy’ smartphone market. Details across the Phone (1)’s {hardware} are nonetheless scant, however we do know that the Android-powered cellphone will use a Qualcomm SoC, and that Nothing needs to tackle the likes of Apple by constructing an ecosystem of interconnected units.
Calling the Phone (1) “in contrast to anything” may be a little bit of stretch, contemplating Nothing’s debut into smartphones will almost definitely be with a candybar kind issue, working a custom-made Android pores and skin. However, the corporate does have a singular, discreet means of hyping up its merchandise, and we’re instructed to anticipate loads of clear materials going into the Phone (1)’s design.
Although Nothing did not even share a glimpse of what the {hardware} will find yourself wanting like, it is secure to imagine the see-through aesthetic of the corporate’s Ear (1) earbuds can be current right here as effectively. On the software program aspect, nevertheless, Nothing did have a few screenshots to share for its custom-made Android pores and skin.
How the corporate describes its imaginative and prescient for Android is paying homage to the early days of OnePlus’ Oxygen OS. Nothing says that its Android pores and skin will carry the very best options of pure Android, distilling it to only the necessities, and could have bespoke fonts, colours, sounds and graphical parts. The firm additionally famous that choose fashions will be capable to expertise a preview of Nothing OS by way of a launcher that arrives subsequent month.
In an interview with The Verge, Nothing’s CEO Carl Pei shared how he goals to realize a “singular imaginative and prescient” for his merchandise by having the corporate’s software program, advertising and marketing and design group work nearer collectively.
Pei additionally remarked on bringing on board Dyson’s former design head, Adam Bates, who now serves as Nothing’s design director with the robust job of creating the Phone (1) stand out from the smartphone crowd.
You’ve speculated, and now you recognize.
Nothing cellphone (1) is formally coming.
It’s in contrast to anything.
Summer 2022.
Sign up for the newest updates on pic.twitter.com/Lo4UPkk7MT
— Nothing (@nothing) March 23, 2022
Having secured Qualcomm as a accomplice, Nothing and its group of over 300 folks might probably make issues attention-grabbing for the Android market, similar to OnePlus managed to do fairly some time again.
It stays to be seen whether or not the Nothing Phone (1) turns into successful this summer season and is ready to maintain that momentum for future iterations, or if it fizzles out just like the Essential cellphone, whose branding rights have been acquired by Nothing final 12 months.
