Things to stay up for: Being in a position to message pals from inside Facebook’s cellular apps was certainly one of its higher options, however the firm eliminated that characteristic virtually 9 years in the past, turning Messenger right into a separate app. For these eager for the period of a single app the place you could possibly browse your feed and chat with pals, Meta has some excellent news: The two providers are being reunited.
Meta introduced the information in a put up celebrating Facebook’s milestone of reaching an all-time excessive of two billion world each day energetic customers. The put up appeared primarily centered on reassuring those that “opposite to different stories, Facebook is neither lifeless nor lifeless, in reality it’s alive and thriving.”
It seems Meta thought the information of bringing Messenger again to the principle Facebook app was solely price a sentence in-depth within the put up. It mentioned it was testing the flexibility to entry Messenger inboxes from inside Facebook, and that testing would broaden quickly. We nonetheless do not know if Messenger may also be introduced again to Facebook’s cellular browser model.
“Ultimately, we wish individuals to have the ability to join and share simply and conveniently, whether or not within the Messenger app or instantly on Facebook,” wrote Facebook chief Tom Allison.
When Facebook (because it was nonetheless identified then) determined to spin off Messenger from its essential app in 2014, CEO Mark Zuckerberg mentioned, “Our aim is to focus our growth efforts on the most important issues that make Messenger attainable. finest cellular messaging expertise and keep away from complicated the separate Facebook cellular messaging expertise.”
Reports of Messenger’s return to the Facebook app have been round since app researcher Jane Manchun Wong found the take a look at in 2019. There have additionally been a number of stories lately that the characteristic is being examined.
Bringing Messenger again to the Facebook app will “make it simpler for individuals to share what they discover on Facebook through messaging, at any time when, wherever and the way it fits their wants, with out having to change to a different app,” Alison wrote. program,” which feels like Meta is making modifications to compete with TikTok, which has built-in messaging.
Much of Meta’s posts seemed to be defensively rebutting stories that Facebook had misplaced its crown because the primary social media website and loved a repute as an “previous man” platform. That’s definitely true for teenagers, preferring YouTube, TikTok, Snapchat, and Instagram to social networks, though in keeping with The New York Times, many Gen Z Instagrammers do not know their posts find yourself on Facebook.